Copywriting Second Edition Successful Writing for Design, Advertising, and Marketing


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Writing copy is oft en assumed to be a natural talent.
However, there are simple techniques you can
employ to craft strong written content with ease.
With insightful interviews from leading copywriters,
as well as illustrated case studies of major brands, this
new, expanded edition teaches the art of writing great
copy for digital media, branding, advertising, direct
marketing, retailing, catalogs, company magazines,
and internal communications.