Art + Design

Your Instagrams. Our Book. This Is Happening.

Are you on Instagram? Do you love it? The noticing and seeing and snapping, the vintage filtering, the sharing with friends? Are you a little bit obsessed? Do you make amazing pictures?

We want to see them! More than that, we want to put them in a book!

That’s right. Starting today we’ve opened up a call for submissions for the first ever crowd-sourced Instagram book. Just go to to upload your photos. Be sure to use the hashtag #thisishappeningbook, too. If your photo is selected for the book we’ll get in touch with you.

We’re for sure a little Instagram obsessed around here. How obsessed? Several dozen employees liking one another’s photos all the time obsessed? Yes. Friends with Bakerella who once made Instagraham cookies? Yes. Planning to make a book that will gather your, yes YOUR Instagrams into an utterly wonderful little tome of awesomeness? Yes! Resoundingly yes.

I admit I’m a bit obsessed myself. That moment when you notice something—be it big or small, beautiful or strange—that gives you the This Is Happening feeling, that feeling of unreasoning happiness at seeing the gifts the world is giving you, and you get to capture that feeling and share it. That’s some heady stuff.

Which is why I’m beyond delighted to be editing this book. I love the notion of getting to hold a little piece of that feeling in tangible form in your hand. Of getting to see what simply made the day of different people all over the world.

We all love our phones, of course we do, but I’d be in the wrong line of business if I didn’t still believe that a book is something unique and magical. And odds are, if you’re reading this, you think so too. A digital photo can feel as ephemeral as a butterfly, a book is like a redwood tree that lasts and lasts.

So help us make a book. Get out your phone and get out there and start shooting. If you’re not on Instagram yet, maybe now’s the time to join. Look for that special This Is Happening moment—you’ll know it when you see it. And when you do see it, catch it and send on over.

We can’t wait to see what you create!

Your Photos. Our Book. This is Happening.

With special thanks to Alison Presley, Alyson Pullman, Emily Dubin, Genny McAuley, Kate Woodrow, Lorraine Woodcheke, Peter Perez, Guinevere de la Mare, Brooke Johnson, and Tina Hardison for sharing their Instagrams.

Bridget Watson Payne

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Bridget Watson Payne

Bridget Watson Payne

Executive Editor, Art Publishing. You can follow her at @WatsonPayne and read about her latest projects at
Bridget Watson Payne



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