With the Publisher’s Compliments: Feast
It’s always a lovely day when one of my colleagues from the Production department proudly carries into my office an early finished copy of our latest offering, newly arrived from the printer’s. We call those rare finished copies ‘advances.’ The arrival of the advance is the culmination of months, more often years, of creative endeavor: from the seed in the author or artist’s imagination all the way through the editorial, design, and production process. It’s a thrilling moment to see all that collaboration come to fruition! In choosing what to publish, we focus on projects that we believe Chronicle Books is absolutely the best publisher for, projects we can cultivate with unique spirit, creativity, and value. So sitting down on my stripey sofa to leaf through a new book or rip open a new format is always a joy. And sometimes I can’t wait to share that joy with others here at Chronicle in the form of With the Publisher’s Compliments: Advance o’ the Week. (I’d better immediately acknowledge that my sense of time drifts a bit.) This is an advance which, for one reason or another, especially reflects that collaboration, that spirit, creativity, and value we hold so dear. It sits magnificently on a plinth right by the elevator as people enter the building, giving them a sneak peek of a treat to come – because the Advance o’ the Week isn’t available for sale yet. May I share my pride in our publishing and give you a sneak peek too?
Since my handwriting’s illegible at the best of times, here’s what I wrote above:
Feast your eyes on this! If sometimes we get a bit blasé about the beauty of our cookbooks, surely this one will have you reaching for the radishes! Ooh, the farmer’s market tactility of that cover and paper choice! Much admiration for the super-clear, user-friendly layout. And look at those radishy head and tail bands! Such coordination – positively Carswellian! Such attention to detail – positively Chronicle! Much appreciation to Bill, Sarah B, Alice, Doug, Marie, and Steve* for such spirited content, design, and production. Cooks have so many choices among vegetable-forward cookbooks. Their eyes, their hands, and their tummies will surely keep returning to this one.
*That’s Bill LeBlond, who acquired this book, Sarah Billingsley, who edited it, Alice Chau, the designer, Doug Ogan and Marie Oishi in managing editorial, and Steve Kim in production.
You can pre-order Feast: Generous Vegetarian Meals for Any Eater and Every Appetite here.
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