Welcome to The Island
Nation: Fellow Island
Origin: San Francisco, 2003
Motto: “Small nation, big ideas”
Mascot: Walter the Whale
In a secluded area on the 3rd floor of the Chronicle Books office, five incredibly talented designers inhabit a land of desks fondly known as “Fellow Island.” Over the past six months of our Fellowship (more on that here) we have become a tiny but mighty nation of doers, book-lovers, and typography nerds. However, because we are separated from the rest of the designers, our days on Fellow Island can get quite lonely (insert sad face emoji). When our Design Lab mentors gave us the assignment to host a company event, we knew we wanted visitors. So Fellow Island: The Party was born.
First, we branded our “nation” creating a flag that uses five colors to represent each of the fellows. Once our identity was established, we hit the ground running, transforming the Chronicle glasses into sunglasses (see what we did there!?), making boarding pass invitations, custom postcards, handmade palm leaves, and even created some extra special photography to commemorate former inhabitants of the island.
Now, all we had to do was convince our hardworking co-workers to leave their posts and take the elevator up to a tropical paradise. The solution? Booze. Snacks. Sea Creatures.
Cocktails were served by a very nice shark with a British accent.
Walter the Whale was such a party animal!
Light fixtures were transformed with gorgeous paper palm leaves created by our publishing design fellow, Tonje.
Putting years of Photoshop training to good use, former inhabitants of the island were showcased in their glory days.
Brought to you by the Winter/Spring ’15 Fellows with the help of Design Lab ringleaders, Ben Laramie and Michael Carabetta.
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