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Good Food, Great Business

Good Food, Great Business

How to Take Your Artisan Food Idea from Concept to Marketplace

By Susie Wyshak


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For those ready to follow their foodie dreams (or at least start thinking about it), this book provides the tools to decide if creating a specialty food business is right for you. Whether the goal is selling a single product online or developing a range of gourmet foods for grocery chains, this handbook helps hopeful food entrepreneurs become experts in everything from concept and production to sales and marketing. The author uses real-life examples from more than 75 successful individuals and businesses to illustrate the good, the bad, and the ugly of starting a food enterprise, providing links to useful charts and worksheets to simplify the process and keep entrepreneurs organized and focused.

More Details

Size: 6 x 8 in;
Pages: 224 pp;
2-color images
Format: Paperback
Publication: November 2014
ISBN: 9781452107080
ISBN10: 1452107084
San Francisco-based Susie Wyshak is a Good Food business strategist, writer, and candy obsessive. Her FoodStarter service helps entrepreneurs optimize their results in business and life.