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Laurence King Publishing

By Michael Evamy


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Logotype is the definitive modern collection of
logotypes, monograms, and other text-based corporate
marks. Featuring more than 1,300 international
typographic identities, by around 250 design studios,
this is an indispensable handbook for every design
studio, providing a valuable resource to draw on in
branding and corporate identity projects.

Retaining the striking black-and-white aesthetic
and structure of Logo (also by Michael Evamy) and
Symbol, Logotype is an important and essential
companion volume.

• Features over 1,300 typographic logos in use today
around the world, sorted visually into 50+ categories

• An essential resource for design professionals
and students

• Features around 40 “focus logotypes” examined
in more detail

• A must-have companion to the highly successful
Logo and Symbol

More Details

Size: 7 1 ⁄2 × 9 3 ⁄4 in in;
Pages: 336 pp, 1400 illustrations, 100 in color pp;
Format: Paperback
Publication: October 2012
ISBN: 9781856698948
ISBN10: 1856698947
Michael Evamy is a design journalist, author and copywriter and works with major design companies on branding and identity projects. His previous books include Logo and, with Lucienne Roberts, Insight.