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Author Resource Center: Production

Author Resource Center: Production


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Meet the Production Team



Your manuscript reads well and is error free. Your art and words are in perfect harmony. Now the complete package is ready to be proofed and printed. Your participation during this stage will be limited, but you'll still be involved in reviewing proofs.




Our production manager will send the mechanicals out for prepress and proofing. The prepress process is calibrated to match the final printer output, so proofs will provide a good approximation of what your art will look like when it is printed.




Proofs will allow you to see what your printed title will look like. Your editor will send you either a complete set of proofs (or in some cases, a color test), which you'll have around a week to review. That's not much time, so be sure to find out ahead of time when these are coming.

If you have provided original artwork, you will have received a set of color-accurate interior proofs. The main thing to look for on proofs is color. You want to make sure the color in the proofs closely matches that of the art you provided. Keep in mind that book reproduction is never going to look exactly like photographic reproduction. Our four-color printing process uses four colors of ink known as CMYK (Cyan, Magenta, Yellow, and Black). Certain colors (hot pink and super-saturated tomato-soup red are two good examples) are outside of the "gamut" of CMYK printing, and must be approximated. Working closely with our printers, we're able to get close to the originals.

We know we've said this already, but it bears repeating: This is not the time to make changes to your text. Of course we'll correct errors and make changes that may lead to a lawsuit. But other small, insignificant changes? You'll have to let go of those. If we make even a single correction to a page, it means outputting new files for that page, and we incur extra costs. If author changes go beyond the percentages stated in our contract, we'll charge you. So please be flexible, and accept that some things will have to stay as they are.

Once you've turned in your proof change requests (both text and color), your editor will review them with the production team and let you know which ones we can and cannot accommodate.

We see additional rounds of proofs at other stages of the title to make sure it is all going according to plan, but the next time you see something, it will be a finished product.


Test Proofs


Depending on the complexity and difficulty of reproducing the art in your title, we may do some initial test proofs. These give us a chance to double-check everything and fine-tune the color reproduction, before we print out an entire set of proofs.


Scatter Proofs


When we are rushing the production of a title—usually because it's running behind schedule—we may proof the color in "scatter proofs." These are proofs that include all the art that will appear in the final product, but none of the text. If your title requires scatter proofs, you would review them for color as outlined above, minus the text and design.




Four or so months after we send out the mechanicals, advance copies of the finished book arrive. You will get one copy for your reference. The rest go to your publicist to send out to magazines for review. You will get the rest of your free copies (per your contract) about 6 weeks later, when the bulk shipment arrives in the warehouse.


Release Date


This is the date that the actual title is shipped out of our warehouse in Indiana. Books and gift products are sent to all the accounts that have placed orders.


Pub Date


The pub date (short for publicity date) is the date when most of the publicity and marketing hits. Your publicist and marketing manager usually set it 4-6 weeks after the release date.


Digital Editions and Licenses


When will you see your title on a Kindle, a Sony eReader, or another e-book or mobile device? We are actively exploring and experimenting with a variety of different digital channels. If your title is one that works well in a digital format (not all illustrated titles make sense with the current technology) and we have the digital rights, we will aggressively sell those rights. We can't say exactly when your title will appear in a digital edition because converting book files to electronic edition files takes a different amount of time for each title and device. Of course, our goal is to make them available as quickly as possible.

In addition to producing our own digital editions, we also license content when there is interest and opportunity. When we have the digital subrights, we license content to web sites, mobile amalgamators, digital subscription providers, mobile game rights, mobile content sales, wallpaper sales, pc game licensing rights, digital textbook sales, and mobile application developers.




The decision to reprint is made on a case-by-case basis. But generally speaking, we reprint titles that sell out quickly. If you notice any errors in the final product, you should note these and email them to your editor, who will put these on file. In case there is a reprint, your editor will work with production to determine if corrections can be made.