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Chronicle Books

$16.95

Do Purpose

Why brands with a purpose do better and matter more.
By David Hieatt
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This empowering handbook delivers authoritative advice on how to build a purpose-driven company, motivate employees, and connect with consumers. Written by entrepreneur and marketing expert David Hieatt, these pages offer an engaging combination o...
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This empowering handbook delivers authoritative advice on how to build a purpose-driven company, motivate employees, and connect with consumers. Written by entrepreneur and marketing expert David Hieatt, these pages offer an engaging combination of practical tips, rousing quotes from business leaders across industries, and illuminating anecdotes. Full of enlightening wisdom on how to define a company's central purpose (beyond profit), foster a strong company culture that attracts talented staff, and develop a brand story that resonates with consumers, Do Purpose is an invaluable resource for anyone with a desire to start or grow their own business.
Format: Paperback
Pages: 160
Publication Date: 09/04/2018
ISBN: 9781452171708

David Hieatt is an entrepreneur marketing expert and cofounder of the Do Lectures. He lives in Wales.