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Chronicle Books

$18.95

Good Food, Great Business

How to Take Your Artisan Food Idea from Concept to Marketplace
By Susie Wyshak
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For those ready to follow their foodie dreams (or at least start thinking about it), this book provides the tools to decide if creating a specialty food business is right for you. Whether the goal is selling a single product online or developing a... Full Description
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For those ready to follow their foodie dreams (or at least start thinking about it), this book provides the tools to decide if creating a specialty food business is right for you. Whether the goal is selling a single product online or developing a range of gourmet foods for grocery chains, this handbook helps hopeful food entrepreneurs become experts in everything from concept and production to sales and marketing. The author uses real-life examples from more than 75 successful individuals and businesses to illustrate the good, the bad, and the ugly of starting a food enterprise, providing links to useful charts and worksheets to simplify the process and keep entrepreneurs organized and focused.
Format: Paperback
Pages: 224
Size: 6 x 8
Age Range: 2-color images
ISBN: 9781452107080
San Francisco-based Susie Wyshak is a Good Food business strategist, writer, and candy obsessive. Her FoodStarter service helps entrepreneurs optimize their results in business and life.