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The Trend Forecaster's Handbook

The Trend Forecaster's Handbook

Laurence King Publishing

By Martin Raymond


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The Trend Forecaster's Handbook is a sharp, in-depth and highly visual textbook and teaching aid for students and academics keen to know more about the world of trends, trend forecasting, and consumer-insight techniques.

This "how to" book provides design students with skills to understand and track trends and use them to inform their research, design, and product development. With quotes, interviews, and case studies of key players.

More Details

Size: 8-1/2 x 11 in;
Pages: 216 pp;
388 color illustrations
Format: Paperback
Publication: October 2010
ISBN: 9781856697026
ISBN10: 1856697029
Martin Raymond, co-founder of The Future Laboratory, a consumer-insight, trend-forecasting, and brand-strategy agency whose clients include American Express, Louis Vuitton, Laurent-Perrier, Absolut, BMW, Lamborghini, and Conde Nast. He is a regular media commentator on trends and business.