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Graphic Design Discourse - Paperback

Graphic Design Discourse - Paperback

Evolving Theories, Ideologies, and Processes of Visual Communication

Princeton Architectural Press

Foreword by Steff Geissbuhler, Edited by Henry Hongmin Kim


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If the aim of graphic design is to communicate meaning clearly, there's an irony that the field itself has struggled between two contradictory opposites: rote design resulting from a rigorous, fixed set of rules, and eccentric design that expresses the hand of the artist but fails to communicate with its audience.

But what if designers focused on process and critical analysis over visual outcome? Through a carefully selected collection of more than seventy-five seminal texts spanning centuries and bridging the disciplines of art, architecture, design history, philosophy, and cultural theory, Graphic Design Discourse establishes a new paradigm for graphic design methodologies for the twenty-first century. This illuminating anthology is essential reading for practicing designers, educators, and students trying to understand how to design in a singular, expressive way without forgoing clear and concise visual communication.

More Details

Format: Paperback
Publication: December 2017
ISBN: 9781616895587
ISBN10: 9781616895587