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Thoughts on Design

Thoughts on Design

By Paul Rand, Foreword by Michael Beirut


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One of the seminal texts of graphic design, Paul Rand's Thoughts on Design is now back in print for the first time since the 1970s. Writing at the height of his career, Rand articulated in his slender volume the pioneering vision that all design should seamlessly integrate form and function. This facsimile edition preserves Rand's original 1947 essay with the adjustments he made to its text and imagery for a revised printing in 1970, and adds only an informative and inspiring new foreword by design luminary Michael Bierut. As relevant today as it was when first published, this classic treatise is an indispensable addition to the library of every designer.

More Details

Size: 6 7/20 x 7 3/4 in;
Pages: 96 pp;
Format: Paperback
Publication: August 2014
ISBN: 9780811875448
Paul Rand (1914-1996) is widely recognized as one of the major influences in the history of graphic design.

Michael Beirut is a partner at Pentagram Design's New York office, and a recipient of the prestigious AIGA Medal.

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