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IDEO Eyes Open: London

A Field Guide for the Curious
By Fred Dust,and IDEO
This item will ship the week of April 6, 2020.
Trust one of the most inventive companies in the world to come up with an entirely fresh take on travel books. IDEO, the world-renowned design and innovation firm, shifts the attention of the traveler and everyday observer from mere sightseeing to...
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Trust one of the most inventive companies in the world to come up with an entirely fresh take on travel books. IDEO, the world-renowned design and innovation firm, shifts the attention of the traveler and everyday observer from mere sightseeing toward looking—really looking—at their surroundings. City by city, each book reveals authentic discoveriesat every turn. Culled from the experiences and observations of IDEO's designers, cultural anthropologists, and architects, this volume delves into the social, architectural, and epicurean scenes of London. Insightful, easy-to-use, packed with photographs, and presented in a convenient on-the-go format, IDEO Eyes Open rekindles curiosity and invites visitors—and residents—to see these cities with fresh eyes.
Format: Paperback
Pages: 160
Size: 6 x 6
Age Range: 300 color photographs, concealed Wire-O binding
Publication Date: 2/20/2008
ISBN: 9780811861731
IDEO uses first-hand observations to inform and inspire the design of delightful and useful products, services, andenvironments.

Fred Dust is the global design lead for IDEO's Smart Space practice. He lives in San Francisco.