DESCRIPTION
DETAILS
AUTHOR BIO
2021 AIGA "50 Books/50 Covers" Award winner, Book & Cover categories
A larger-than-life figure in the design community with a client list to match, Paula Scher turned her first major project as a partner at Pentagram into a formative twenty-five-year relationship with the Public Theater in New York. This behind-the-scenes account of the relationship between Scher and "the Public," as it's affectionately known, chronicles over two decades of brand and identity development and an evolving creative process in a unique "autobiography of graphic design."
A larger-than-life figure in the design community with a client list to match, Paula Scher turned her first major project as a partner at Pentagram into a formative twenty-five-year relationship with the Public Theater in New York. This behind-the-scenes account of the relationship between Scher and "the Public," as it's affectionately known, chronicles over two decades of brand and identity development and an evolving creative process in a unique "autobiography of graphic design."
Format: Paperback
Publication Date: 9/15/2020
ISBN: 9781616898649
Paula Scher has been a partner in Pentagram's New York City office since 1991. She is a recipient of the Cooper Hewitt, Smithsonian Design Museum's National Design Award for Communication Design and the AIGA Medal.