From acclaimed fashion expert and writer of the popular Substack Earl Earl Laurel Pantin—this smart, funny, and refreshingly practical style guide is for women of all ages who love clothes but want a wardrobe that works for the life they're actually living.
Getting dressed should be fun (and functional) at every age and every stage of life. What to Wear Every Day is the go-to guide to discovering your personal style and taking the guesswork out of everyday dressing.
As Laurel approached her 40th birthday, she realized that while she still loved fashion and dressing well, her life, body, priorities, and personal style had evolved. Between school drop-off, errands, work meetings, family life, and the occasional party or fashion event, she wanted to wear stylish and comfortable clothes that also made her feel powerful and beautiful and the most like herself. And she wasn't alone—she noticed that all her friends and clients of a certain age were experiencing the exact same thing. So she wrote this inspiring guide to share her practical advice for cultivating personal style outside of fashion trends and building a functional everyday wardrobe whether you're 35 or 65.
Organized around essential closet pieces, from button-downs and sweatshirts to blazers and denim, What to Wear Every Day shares Laurel's strategies for compiling a wardrobe you actually love. Learn how to:
- Thoughtfully edit your closet.
- Invest in things you'll actually wear.
- Define your personal style beyond trends.
- Create reliable outfit formulas no matter your body type.
- Style outfits with your own unique flair.
- Make everyday dressing easier and more joyful.
Featuring photos and interviews with chic women of different ages, sizes, and lifestyles, this guide proves that great style isn't about following rules—it's about understanding what works for you. Throughout, Laurel's candid and hilarious essays explore how style evolves through real-life changes, including motherhood, careers, aging, body shifts, and everything in between.
What to Wear Every Day will teach you how to dress intuitively no matter your age, become your most confident, truest self, and enjoy getting dressed again.
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- STYLE ADVICE FROM LAUREL PANTIN: From the creator of the popular Earl Earl newsletter and Earl IRL store in Beverly Hills and former fashion editor and director at InStyle, Lucky, Glamour, and Teen Vogue, this wise and fun-to-read guide helps women find their style and put together chic yet practical outfits daily.
- REAL CLOTHES FOR REAL LIFE: Learn how to build a functional wardrobe, create reliable outfit formulas, shop with confidence, and get dressed for actual everyday moments—from errands and work to dinners, travel, and special occasions.
- STYLE AT EVERY AGE & STAGE: Featuring women with different bodies, lifestyles, and perspectives (including Laurel's 70-year-old ""fancy mom""), this inclusive guide offers a refreshing approach to fashion through motherhood, career changes, aging, evolving priorities, and changing bodies.
- PERSONAL STYLE WITHOUT THE RULES: Forget chasing every trend. Laurel offers flexible strategies, thoughtful advice, and plenty of humor to help readers reconnect with the joy of clothes and discover what makes them feel like themselves.
- PERFECT FOR FASHION LOVERS & EVERYDAY DRESSERS: A thoughtful gift for women in their 30s, 40s, 50s, and beyond; fans of the Earl Earl Substack; style magazine devotees; and readers of such popular style guides as Wear It Well, 5 Things You Should Buy, and Cereal Aisle.
Laurel Pantin is a former magazine editor and fashion director (having held roles in fashion at InStyle, Lucky, Glamour, and Teen Vogue) who now writes the popular style and shopping newsletter Earl Earl. She has a store in Beverly Hills called Earl IRL. She has partnered with brands such as Burberry, Tory Burch, Madewell, Polo Ralph Lauren, J.Crew, and more on fashion and lifestyle content. Her engaged audience looks to Laurel for her honest, funny, and vulnerable writing and advice. Laurel lives in Los Angeles with her husband and two kids.