As a print designer, I geek out over paper. Vintage paper especially. The official term for the stuff is ephemera, which refers to printed items of collectible memorabilia that were originally expected to have only short-term usefulness or popularity. But years after they were designed and printed, people prize these old postcards, posters, brochures, and photos for their beautiful and often quirky typography, illustration, and images. The designer of that fabulous Redwoods postcard featured above probably wouldn’t have guessed that copies would continue to be resold 70+ years later.
If you’re still reading, you’re probably an ephemera nerd too, and you should mark your calendar for The Vintage Paper Fair in San Francisco this weekend, August 1st-2nd, in Golden Gate Park’s Hall of Flowers. The fair happens twice a year, and when I visited the show in February I found tons of design inspiration in the mountains of vintage goodies. Here’s some eye-candy from the fair:
Gorgeous debossed details
There are so many specific postcard categories
I brought this one home with me. That funny log lettering was hard to resist!
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